The perfect prescription for dry and damaged hair ailments
We are so excited to introduce you to this amazing new range from Redken. Discover the all-in-one hair solution for dry and damaged hair and experience Redken’s most powerful haircare: the NEW Acidic Bonding Concentrate (ABC) is the must-have system to transform the appearance of processed hair.
Damage and dryness generally rank in the top five most common hair concerns. There are many reasons for this, including bleaching, colouring, excessive blow-drying or heat styling and even more natural causes, such as sun exposure. One of the very few upsides to lockdown is the increase in self-care rituals – not being at work or socialising means we have given our skin and hair a break from colouring and heat tools. Deep conditioning has become the new going out so you would expect us all to emerge from Covid with moisturised and glossy tresses. We certainly can….with a little help from science.
Lockdown has meant a different kind of exposure for your hair. We have spent more time indoors, with our central heating working overtime during some harsh months. When we venture out within our 5km range, we wear hats for warmth which can cause friction that can lead to hair breakage. This is where a regular haircare regimen comes into play. The right products in the right sequence can help to hydrate, strengthen and restore your hair. With Redken’s new Acidic Bonding Concentrate, you are just three steps away from post lockdown hair that is nourished and repaired.
When used as a 3-step system of shampoo, conditioner and leave-in treatment, Acidic Bonding Concentrate’s pH-balancing formula is a tall glass of water for parched hair. The ABC formula is suitable for colour-treated hair and protects from colour fade. Talking numbers, that translates to hair that is up to 11 times smoother*, as the Redken regimen results in up to 56% less breakage** and up to 82% less visible split ends***
This just-launched product range is suitable for all hair types and textures. It’s more than just self-care – it’s an investment in immediate results. We are delighted to now be able to offer the Redken Acidic Bonding Concentrate range at Hugh Campbell Hair Group on-line shop: Discover Redken ABC
While we can’t see you in person yet, we want to follow your hair’s transformation so make sure to tag us in your ‘before and after’ selfies. Let’s see hair that goes from dried out to stand out!
*When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment;
** When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo
***Visual Grading. When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. classic shampoo on bleached hair
*** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment;